The 7 Secrets of High Performing Emails (FULL COURSE)

I've worked with email for a decade. I subscribed to more than 125 email newsletters in the summer of 2022 to get some ideas for my programs.

What I found instead?

27% of my newsletter subscriptions NEVER SENT ME AN EMAIL. And the emails I did get were making mistakes that I thought were common knowledge. I noticed a trend.

Simple concepts that improve email performance are consistently missed by businesses.

And the "7 Secrets of High Performing Emails" was born! (Previously named the Uncommon Fundamentals of Email... which you'll notice still in the videos.)

Come learn 7 fundamental principles that lead to high-performing email campaigns. These principles teach you how to build programs that meet customer expectations, remove friction from the content experience, and lead contacts down the path to won revenue.

The 7 lessons include:

1. Creating an intuitive inbox
2. What to do above the fold
3. Readability
4. Images with value
5. CTA's - Less is more
6. Writing to be understood
7. Image only emails